As much griping and handwringing as there is over the political wranglings and worthiness of the World Cup host, one can expect this to be a grand spectacle with great play and unexpected results. The competition itself will take over and people will stop and gaze in wonder at the beautiful game.
Or not. Who knows? If one’s identity and life are so interwoven with a game played by grown men and big boys treated as gods, well, that is what it is. And what’s up with Jon Hamm- can he not get a part in a movie anymore? Advertising really is part of the hype machine, nothing more than contrived debauchery.