I’ve never been a big fan of the word. For one thing, it doesn’t exactly flow off the tongue. And for some reason, it conjures up images of a sheltered, maybe privileged life. The over-used lingo of clinicians and coddled yuppies.

But then I look at the plant I received after a visit to the eye doctor and realize that it needs watering. Again.


Synonyms include tend, foster, cultivate, encourage, develop, strengthen, boost.

Who couldn’t use a helping of these things from time to time?

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