More Pathetic than Creative

Come on, America.

Stop waiting to be rewarded for something you should do simply because it’s a good thing to do.

Who doesn’t want a million bucks, or a 4-year free ride to a state university, or Super Bowl tickets, or a free beer, or a fishing license, or a hundred other perks being offered for getting vaccinated? Once again, we’ve arrived at reinforcing the tried and true “What’s in it for me?”

The shots are free, and I guess it’s not really about long-term unknowns or quick-to-market jitters. It’s just that the incentive wasn’t right.

B.F. Skinner was on to something.

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