I’ve never thought of it in terms of an association, but in general, brands historically known for build quality and a modicum of style and appeal– Hoka, Brooks, most anything from LL Bean. Tool-wise, I’ve been buying my share of Wen tools because they get decent reviews on Amazon and the ones I already have have served me well. It’s not top-of-the-line in price, but there seems to be a consistent quality and dependability. There’s also Bosch, MIlwaukee, and Dewalt.
I’ve always liked Toyota, and lately Mazda, as vehicles of choice. And I appreciate the over-engineering that goes into just about any Yeti product. My 20-ounce tumbler would survive Armageddon.