Marketing Blitzkrieg

The Super Bowl is a series of advertisements punctuated by a few minutes here and there of a football game.

Yikes! Six hours of lead-up? Seems a bit excessive.

And what was up with the pre-game loudness, the heavy-handed patriotism and tugs at the heart strings? Are the powers that be grooming us for WWIII, or just WWF? And why a flyover? Why always the military component, all-female crews notwithstanding?

Such melodramatic, calculated, predictable bullshit. America at its most shallow and arrogant, with a healthy dose of Madison Avenue and desperation thrown in. I wonder if the rest of the world was at all moved or impressed, or just annoyed.

I liked the understated version of the national anthem, though. That was a welcome change and quite the contrast to the rest of the noise and spectacle all afternoon and evening.

Still, all this for a football game? The NFL is our national church body, maybe.

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